Values

Integrity
Collaboration
Contribution
Service
Growth

Purpose

To provide financial support for organisations that carry out conservation and reforestation work for Orangutans and their traditional habitats through the development of a palm oil free certification program for consumable, household, beauty products, pet care and agricultural products. We have a role to play in advocating for substitution of products that do not lead to deforestation, and raising awareness of the affects of non-sustainable palm oil.

Vision

Be the international standard for ``no-palm oil`` and ``palm oil free`` certification services, providing multiple revenue opportunities for our give back programs and alliance partners. We are the leading palm oil free program with strong industry partnerships that enable new market opportunities for the manufacturers and clients we certify.

Mission

To ensure the protection of endangered animal species, and enhancement of their natural environment that is affected by non-sustainable palm oil.

Key Result Areas

1. Be the most influential palm oil free certification program internationally, enabling market access for our clients and strong partnerships with conservation and environmental groups.

2. Develop a growth strategy providing multiple levels of income and resources that will support our organisation and its conservation alliance partners.

3. Have a high level of client and alliance partner satisfaction and engagement.

4. Address barriers and develop opportunities across all designated sectors.

5. Create significant conservation opportunities with measurable results.